WORKS IN PROCESS PODCAST

Branding + Collateral

WORKS IN PROCESS PODCAST

Branding + Collateral

WORKS IN PROCESS PODCAST

Branding + Social

OVERVIEW

Picture this: you’re at an event, a meetup, or just talking to friends… you’re having a great conversation, listening to some killer advice and tips about the industry and you feel rude pulling out a sketchbook to jot notes down, so you resort to memory… and then you get home and realize that your memory sucks. Yeah, it happens to all of us.

It’s the reason I started my Works in Process podcast. I was having those conversations but couldn’t remember them all. I didn’t want to remember only the work; I wanted to remember the behind-the-scenes stuff too! So what better way than to hit record. This is what Works in Process is built on: conversations with creatives to discover why and how individuals work the way they do.

CLIENT: Self-Initiated

CONCEPT

To create a platform or outlet where listeners can hear from a wide variety of guests and learn more about HOW their projects became so successful.

STRATEGY

To have a logo and color system that stands out amongst podcasts in the genre, while also letting the individual take center stage.

Logo Evolution

2017

PODCAST COVER ART

2019

PODCAST COVER ART

2021

PODCAST COVER ART

TAG LINE (BEFORE)

This tagline was created to establish the brand. It also focused solely on the person and their achievements.

Overall Feeling:

Excited to start a discussion.

CURRENT TAG LINE

This tagline shifts the focus onto the project, and how the person was able to achieve their goals.

Overall Feeling:

Learn and elevate the work of the individual.

This tagline shifts the focus onto the project, and how the person was able to achieve their goals.

Overall Feeling:

Learn and elevate the work of the individual.

BRAND TYPOGRAPHY

(BEFORE)

CURRENT

The shift frome the old to the current typography styling was to set type cohesivly via the display and the body text. Tungsten as the display typeface allow for clear and bold guest focus, and Archia create a uniform feel for description and copy.

Color PALETTE + VIsual meaning

* Primary Colors
** Secondary Colors

Triangles represent movement from
the past into the future.

Episode / Social Media Layouts

Each layout incorporate updated typographic styles and clear highlight, Guest Names, Headshot, Insight and Episode number.
This hierarchy makes it easier for new listeners to find specific episodes quicker.