WORKS IN PROCESS PODCAST

Branding + Collateral

WORKS IN PROCESS PODCAST

Branding + Collateral

WORKS IN PROCESS PODCAST

Branding + Social

OVERVIEW

Picture this: you’re at an event, a meetup, or just talking to friends… you’re having a great conversation, listening to some killer advice and tips about the industry and you feel rude pulling out a sketchbook to jot notes down, so you resort to memory… and then you get home and realize that your memory sucks. Yeah, it happens to all of us.

It’s the reason I started my Works in Process podcast. I was having those conversations but couldn’t remember them all. I didn’t want to remember only the work; I wanted to remember the behind-the-scenes stuff too! So what better way than to hit record. This is what Works in Process is built on: conversations with creatives to discover why and how individuals work the way they do.

CLIENT: Self-Initiated

CONCEPT

To create a platform or outlet where listeners can hear from a wide variety of guests and learn more about HOW their projects became so successful. 

STRATEGY

It piece looks to bridge the modern simplicity of the Vignelli map and the accuracy of the Hertz map. The challenge is to merge both while establishing a purely unique map. 

Logo Evolution

2017

2017-logo

PODCAST COVER ART

2017-Ep-thumb

2019

2019 logo

PODCAST COVER ART

2019-Ep-thumb

2021

2021 logo

PODCAST COVER ART

2021-Ep-thumb

TAG LINE (BEFORE)

Old-tagline@2x

This tagline was created to establish the brand. It also focused solely on the person and their achievements.

Overall Feeling:

Excited to start a discussion.

CURRENT TAG LINE

NEW-tagline@2x

This tagline shifts the focus onto the project, and how the person was able to achieve their goals. 

Overall Feeling:

Learn and elevate the work of the individual.

This tagline shifts the focus onto the project, and how the person was able to achieve their goals. 

Overall Feeling:

Learn and elevate the work of the individual.

BRAND TYPOGRAPHY

(BEFORE)

Old-type@2x

CURRENT

NEW-type@2x

The shift frome the old to the current typography styling was to set type cohesivly via the display and the body text. Tungsten as the display typeface allow for clear and bold guest focus, and Archia create a uniform feel for description and copy. 

Color PALLETE + VIsual meaning

Color palette@2x

* Primary Colors
** Secondary Colors

Shape Meaning@2x

Triangles represent movement from
the past into the future. 

Episode / Social Media Layouts

wip-social-01
wip-social-02

Each layout incorporate updated typographic styles and clear highlight, Guest Names, Headshot, Insight and Episode number.
This hierarchy makes it easier for new listeners to find specific episodes quicker. 

Various Process Visuals

Featured Work

Cadillac + EsquireIntegrated Campaign

CONNECT. LISTEN. COLLABORATE.

CONNECT. LISTEN. COLLABORATE.

CONNECT. LISTEN. COLLABORATE.

EMAIL: hey@ggarrastegui.com

LinkedIn: @ggarrastegui

Twitter: @ggarrastegui

Instagram: @ggarrastegui

EMAIL: hey@ggarrastegui.com

LinkedIn: @ggarrastegui

Twitter: @ggarrastegui

Instagram: @ggarrastegui

© 2021 George Garrastegui, Jr. / Versus DSN

© 2021 George Garrastegui, Jr. / Versus DSN

Type via Adobe Fonts: Bee, Stolzl, Roc Grotesk

Type via Adobe Fonts: Bee, Stolzl, Roc Grotesk