Passion project for the MTA
Passion project for the MTA
OVERVIEW
This personal project is an homage to the NYC Transit System, better known as the MTA. This poster is a visual mash-up of the 1972 Subway Map designed by Massimo Vignelli and 2008 Subway Map, designed by Michael Hertz.
CLIENT: Self-Initiated
CONCEPT
Create my own stylized subway map with only 45˚ & 90˚ angles and replace all Helvetica fonts with Trade Gothic Condensed No. 18 & No. 20. Also include the PATH station that run along the MTA in manhattan.
STRATEGY
This piece looks to bridge the modern simplicity of the Vignelli map and the accuracy of the Hertz map. The challenge is to merge both while establishing a purely unique map.
Featured Work
Cadillac + EsquireIntegrated Campaign
CONNECT. LISTEN. COLLABORATE.
CONNECT. LISTEN. COLLABORATE.
CONNECT. LISTEN. COLLABORATE.
© 2021 George Garrastegui, Jr. / Versus DSN
© 2021 George Garrastegui, Jr. / Versus DSN
Type via Adobe Fonts: Bee, Stolzl, Roc Grotesk
Type via Adobe Fonts: Bee, Stolzl, Roc Grotesk