Cadillac + Esquire
Integrated Marketing Campaign
Cadillac + Esquire
Integrated Marketing Campaign
OVERVIEW
An editorial and digital integrated marketing collaboration between Esquire magazine and Cadillac.
CLIENT: Cadillac
CONCEPT
Pair two iconic brands and introduction Cadillac to NY Fashion Week: Men's 2015. This integrated marketing campaign was promoted as a 10-page pullout booklet from the September issue of Esquire.
strategy
Create a day-in-the-life video shoot and advertorial with four influential tastemakers, Brenmar (DJ), Curtis Kulig (Artist), JJ Johnson (Chef), + Sean Sullivan (Photographer) highlighting their careers and showcasing Cadillac as part of their lifestyle.
PROCESS
TEAM
Alison DeBenedictis / CD
George Garrastegui, Jr. / AD
John Courtney / Mktg Dir.
Josh Rothstein / Photo / Dir.
The Bend Creative
Production Services
Meagan Greene
HMG Digital Project Manager
ASSETS USED
four full 2-min Day in the Life videos
Featured Work
Subway Map RedesignDesign
CONNECT. LISTEN. COLLABORATE.
CONNECT. LISTEN. COLLABORATE.
CONNECT. LISTEN. COLLABORATE.
© 2021 George Garrastegui, Jr. / Versus DSN
© 2021 George Garrastegui, Jr. / Versus DSN
Type via Adobe Fonts: Bee, Stolzl, Roc Grotesk
Type via Adobe Fonts: Bee, Stolzl, Roc Grotesk