OVERVIEW

An editorial and digital integrated marketing collaboration between Esquire magazine and Cadillac. 

CLIENT: Cadillac

CONCEPT

Pair two iconic brands and introduction Cadillac to NY Fashion Week: Men's 2015. This integrated marketing campaign was promoted as a 10-page pullout booklet from the September issue of Esquire. 

Create a day-in-the-life video shoot and advertorial with four influential tastemakers, Brenmar (DJ), Curtis Kulig (Artist), JJ Johnson (Chef), + Sean Sullivan (Photographer) highlighting their careers and showcasing Cadillac as  part of their lifestyle. 

A video to show how the Hearst Digital Marketing HERO unit works w/ custom Cadillac + Esquire creative.

PROCESS

• Trace borough image in AI.
• Establish 45/90 subway lines.
• Type station names.
• Determine the universal type size.
• Make layers for everything.
• Spell-check, spell-check, spell-check.
• Create vector tokens.
• Combine for output. 
• Export as Downloadable PDF. 

TEAM

Alison DeBenedictis  / CD
George Garrastegui, Jr. / AD
John Courtney / Mktg Dir.
Josh Rothstein / Photo / Dir. 

The Bend Creative
Production Services 
Meagan Greene
HMG Digital Project Manager 

ASSETS USED

Magazine Spread Mock-Ups