MEN OF STYLE ENCAPSULATED

Cadillac + Esquire
Integrated Marketing Campaign

MEN OF STYLE ENCAPSULATED

Cadillac + Esquire
Integrated Marketing Campaign

OVERVIEW

An editorial and digital integrated marketing collaboration between Esquire magazine and Cadillac. 

CLIENT: Cadillac

CONCEPT

Pair two iconic brands and introduction Cadillac to NY Fashion Week: Men's 2015. This integrated marketing campaign was promoted as a 10-page pullout booklet from the September issue of Esquire. 

strategy

Create a day-in-the-life video shoot and advertorial with four influential tastemakers, Brenmar (DJ), Curtis Kulig (Artist), JJ Johnson (Chef), + Sean Sullivan (Photographer) highlighting their careers and showcasing Cadillac as  part of their lifestyle. 

Esq_Cadillac_Cover_mock
Cadillace_Brenmar
Cadillace_Curtis
Cadillace_JJ
Cadillace_Sean
A video to show how the Hearst Digital Marketing HERO unit works w/ custom Cadillac + Esquire creative.

PROCESS

  • Trace borough image in AI.
  • Establish 45/90 subway lines.
  • Type station names.
  • Determine the universal type size.
  • Make layers for everything.
  • Spell-check, spell-check, spell-check.
  • Create vector tokens.
  • Combine for output. 
  • Export as Downloadable PDF. 

TEAM

Alison DeBenedictis  / CD
George Garrastegui, Jr. / AD
John Courtney / Mktg Dir.
Josh Rothstein / Photo / Dir. 

The Bend Creative
Production Services 
Meagan Greene
HMG Digital Project Manager 

ASSETS USED

four full 2-min Day in the Life videos

CONNECT. LISTEN. COLLABORATE.

CONNECT. LISTEN. COLLABORATE.

CONNECT. LISTEN. COLLABORATE.

EMAIL: hey@ggarrastegui.com

LinkedIn: @ggarrastegui

Twitter: @ggarrastegui

Instagram: @ggarrastegui

EMAIL: hey@ggarrastegui.com

LinkedIn: @ggarrastegui

Twitter: @ggarrastegui

Instagram: @ggarrastegui

© 2021 George Garrastegui, Jr. / Versus DSN

© 2021 George Garrastegui, Jr. / Versus DSN

Type via Adobe Fonts: Bee, Stolzl, Roc Grotesk

Type via Adobe Fonts: Bee, Stolzl, Roc Grotesk